Bad piece of Writing

Before discussing bad communications pieces in BUS 3700, I was not well aware of what qualifications determined good and bad pieces of writing. I have become much more conscious of the "I" attitude that comes across when I am reading and writing any business pieces. Recently I saw and ad in the paper for a new business opening. It began "We are pleased to announce the grand opening of...". It continued on saying "We welcome your business", and concluded with "We look forward to meeting you". The whole time I read the small article I wasn't really reading the context, but was actually counting the amount of times I read the word "we".