a determining factor for successful communication

I believe a determining factor for successful communication involves crisp, clear wording. Words can have multiple meanings, and unless your careful, people can interpret your thoughts in a multitude of ways. If you are too wordy, such as the example for Frank Holtom's company, people will not be able to decipher the real message. If you are to short, people might not fully understand. To have successful communication you have to say exactly what you mean and not beat around the bush. As we have discussed in class, you can't simply imply something, you must spell it out for people or there will be a chance for misinterpretation.